Michael Isaac Opusunju

Department of Business Administration, Nile University of Nigeria, Abuja, Nigeria


  • Research   
    Marketing Activities and Covid-19: A Mediating Role of Performance of Micro Enterprises in Southeast of Nigeria
    Author(s): Senol Dane*, Murat Akyuz and Michael Isaac Opusunju

    Introduction: The study examines the relationship between marketing activities and COVID-19 as a mediating role of performance of micro enterprises in Southeast of Nigeria. Materials and Method: The applied survey research design with close ended questionnaire which was administered to the respondents who were the owners of micro enterprises in South East of Nigeria. The variables used were wearing of mask, hand washing with water and sanitizer, staying at home and keeping social distance which were used as measures of COVID-19 and marketing activities were measured with price, product, promotion and place while performance were measured using expansion, survival, number of employees, and capital employed. The population of the study is the entire micro enterprises in Southeast of Nigeria and the sample size of 389 was derived using Taro Yamane formula. The variables were tested for r.. Read More»

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